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Spinneys Abu Dhabi takes the F1 route to connect with consumers

Building the Spinneys Abu Dhabi brand through a beverage partnership that complements the F1 experience.

The annual Abu Dhabi F1 Grand Prix weekend, which began on December 6th and ended on December 9th, was nothing short of excitement; with cars rushing by at lightning speeds, Lando Norris leading the race, and the end of an era with Lewis Hamilton’s departure from Mercedes. All the excitement, the tears, and the celebrations can’t go empty-handed. 

As a complement to the Abu Dhabi Grand Prix track experience, Spinneys Abu Dhabi, for the last 10 years, has taken the opportunity to be a beverage partner to the F1 experience.

Sean Gillespie, Head of Marketing at Spinneys Abu Dhabi, says, “When it comes to the F1, there are a few objectives we set out at the start of the year. As a d


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.