Soudah Peaks is an upcoming year-round luxury mountain tourism destination set at 3,015 metres on Saudi Arabia’s highest peak.
It’s a place where visitors can indulge in unique, memorable and authentic experiences rooted in local traditions, history, architecture and cultural heritage.
The announcement of Soudah Peaks was made through an integrated campaign titled ‘Above the Clouds’ that spanned various platforms, including a digital presence, a video showcasing the natural beauty and heritage of the region, and out-of-home advertising in key locations such as Dubai, Paris, London, New York, Geneva and Riyadh.
The campaign also included a statement from His Royal Highness Crown Prince
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