Sony Music Middle East has announced a strategic partnership with United Media Services (UMS), a media entity in the MENA region, to promote music content during Ramadan.
This collaboration, in conjunction with video-on-demand platform WATCH IT, will see the release of more than nine soundtracks this month, featuring series intro tracks (Titrat) and songs from popular Ramadan 2024 series.
The line-up boasts a diverse range of the most prominent artists and genres and aims to deliver an immersive musical experience for audiences across the region.
“We’re thrilled to team up with UMS and Watch IT as this signifies the start of even more momentous collaborations in the Arab music scene,” said Rami Mohsen, Managing Director of Sony Music Middle East.
“Egypt holds a top priority for Sony Music Middle East as we focus on nurturing the incredible talent surrounding us, and Ramadan is a time for unity and sharing stories through these special series.”
“At United Media Services (UMS), we’re thrilled to join forces with Sony Music Middle East for this Ramadan,” commented Amer El Feki, CEO at United Media Services UMS.
“Sony Music’s unparalleled roster of established and rising Arab artists is a perfect complement to UMS’ extensive media reach.
“This partnership allows us to elevate the Ramadan experience by delivering a diverse and exceptional soundtrack to the holy month. We’re confident that through this collaboration, Sony Music’s music will resonate deeply with audiences across the region,” El Feki adds.
