By Gideon Spanier, Oliver McAteer and Robert Sawatzky
Some of the world’s biggest agency groups have signalled that they do not plan to attend the rescheduled Cannes Lions advertising festival in October, although they could still support the awards.
WPP told shareholders on Tuesday it was “stopping discretionary costs, including travel and hotels and the costs of awards shows” because of the coronavirus crisis.
Campaign understands that means the company will not enter the awards or attend the five-day event in the south of France.
A WPP spokesman declined to comment.
Omnicom has also made the decision to count its agencies out of attending Cannes Lions th
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