Campaign Middle East would be publishing our 3rd annual edition of the TV Guide 2020 on April 26th. This would be one of a kind, all information in one, hands-on guide on all TV Channels in the region. Here are some quick pointers about the TV Guide:
Campaign Middle East’s TV Guide 2020 is the perfect handbook for planners at agencies, clients and media looking at setting their television strategy ahead of the busiest period of the year – Ramadan – and beyond. It will be a comprehensive guide to the stations available in the GCC and wider MENA region. Each listing gives readers easy access to top-line information such as ownership, reach, availability and demographics. Enhanced listings carry more in-depth selling points such as viewership, flagship programmes and media rep contact details.
Participation in the Campaign TV Guide 2020 is the best way to stay top-of-mind among planners. The informative directory will sit on agency desks all year as the go-to reference on regional television buying. If you are a television channel that wants to reach out to media agencies and marketing managers, we want to know more about you and you should reach out to us. The guide would also be a ‘state of the nation’ report at how TV is performing and what are its prospects for the year. Industry leaders will be quoted, whilst others will provide in-depth analysis in the form of first-person articles.
The TV channel listings will also be featured in Campaign’s Online Directory. Campaign has digitizing all its guides and directories, now each channel will have their own page hosted in the Online Directory where agencies and brands can search for media based on their requirements. Similarly you can search for all the TV Channel listings in the online Directory on www.campaignme.com/directory and in Type, select TV Channel.
Please find below the partnership options:
Option 1 – Free Listings:
TV Channel information:
- Name of the channel – please give details of all your channels individually.
- Ownership / Parent Company:
- Head office
- Number of staff
- Year founded
- Bio (please send in the below format)
- What country is it based in?
- What sort of content does it broadcast?
- Which countries does it reach?
- Which satellites, cable services, etc is it available through?
Please note that there would be minimum 8/10 free channel listings on each page. If exclusivity and added exposure are preferred, please find below the paid add on options:
Option 2 – Extended Listings + Annual listing in Campaign Online Directory
Added TV Channel information: The above 6 listings with the below added info:
- TV Channel Bio (100 words)
- Viewership numbers
- Viewer demographics
- Flagship programmes
- Ramadan specials for 2020
- Rate card
7 Business details
- Media rep (+ contact details)
- Contact number
- Annual listing subscription in Campaign’s online directory, where the above info would be available throughout the year on Campaign’s website in the form of a full page listing.
Option 3 – Half Page listings for each channel: All the above listings in a Half Page, plus:
8 TV Station Logo
9 Leadership panel (pictures and designations of up to 4 top management team)
Here’s a Half Page Example with
Option 4 – Full Page listing for each channel:
Half page Listing for each channel + Half Page Interview will include the above logo Half Page option plus the lower half page utilized as an Interview with the channels head or a Half Page advert.
Option 5 – Double Page:
Half page Listing + Half Page Interview + Full page Advert. This option will include the above full page option plus a Full Page advert would be offered on the opposite page.
Option 6 –Sponsorship:
This option includes the above Double page option plus you would be the official Co-sponsors of the report with your logo on the Front Cover of the report as one of the official Sponsor.
The deadline is 9th April 2020 for providing us the above listing information, this special issue would hit the stands on April 26th. I have attached last year’s TV Guide 2019 for reference. We will go ahead and use the same info as last year in this year’s free listing format if we don’t hear back from you by the deadline date.