Less than a week ago, Adidas Kicks dropped an in-game product activation on Fortnite, the third-person battle royale shooter developed by Epic Games.
Available to gamers around the globe or a limited period of time, including avid esports and gaming enthusiasts in the Middle East, the in-game presence permitted gamers the opportunity to customise their virtual avatars with their favourite footwear.
The three stripes remains among the first brands to join this exclusive new addition to Fortnite’s skin system, initially introduced in November 2024. The new Kicks launched last week were promoted on Fortnite with the line, “Get the win with style with the Adidas Kicks, available now in Fortnite”.
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