As the Saudi advertising and marketing landscape continues to mature and grow, brands and agencies are being pushed to change beyond traditional campaign models. From always-on storytelling to AI-powered personalisation, Tarek Esper, Managing Director at SOCIALEYEZ, shares how agencies that will stay competitive are those able to combine deep local understanding with faster execution, stronger cultural relevance and global thinking standards.
What are global brands still getting wrong about marketing in Saudi?
Esper: Global brands can still see localisation in Saudi Arabia as an extension of their global markets, when it really starts with understanding the market, its culture and how people be
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