At your next board meeting, make sure to reserve a seat for your consumers, because they are becoming increasingly involved in the decision-making process. The year 2021 marked a turning point in the way brands perceive consumers, particularly as the latter are vocal about their needs and expectations. With over half a billion more people using social media worldwide than at the same time last year, brands must prepare to face a new type of audience.
Marketers and brand managers can no longer develop strategies ahead of time and expect them to perform well. Sudden market shifts occur on a whim, brands must react quickly if they want to survive, and even when they do, it must be in ali
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