Social media has evolved from being just a marketing tool to becoming a business driver, shaping product launches, campaign strategies and brand engagement. At Subway, we don’t just use social media to engage – we actively listen, adapt and act on the insights we gather. It has played a crucial role in shaping our real-time business decisions, making it an integral part of our innovation process.
The power of consumer demand in shaping product launches
One of the strongest examples of how we use social media to drive business decisions was the Footlong Cookie launch in the UAE. When the product was introduced in the US, it went viral. Consumers here quickly picked up on this trend, demandin
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