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Campaign Middle East
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Shantelle Nagarajan
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Social Clinic brews laughs for latest KAFY campaign

Shantelle Nagarajan
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Social Clinic takes humour by the reigns in this launch campaign for Saudi coffee brand KAFY.

KAFYA still from the latest brand campaign from KAFY by Social Clinic.

To launch KAFY, a new coffee company, in Saudi Arabia, Social Clinic took the funny route to appeal to millenials within the market.

To support the brand’s strategy of connecting with younger audiences and celebrating local roots, the creative agency said the campaign’s approach is rooted in humour and community.

The spot ditches polished coffee clichés to deliver the core message that: Kafy has the power to keep you in a good mood, no matter what.

“With KAFY, we wanted to brew a fresh and fun coffee ad. Instead of following the usual ad-making process, we gave our team the freedom to create, direct, and produce something they truly believe in,” said Mohammad Al-Ayoubi‎, Managing


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Tags:AdvertisingcreativeKAFYMohammad Al-Ayoubi‎Social ClinicThe Work
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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