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Snap rolls out First Story ads

Examples of First Story ads from partners Level Shoes and The Royal Commission for Al Ula.

Snap has announced that it will be rolling First Story ads to advertisers globally.

Snapchat’s First Story ads offer advertisers the ability to book the first ad that Snapchat users see between friend’s stories.
The new takeover product is an addition to Snap’s existing offerings like First Commercial and First Lens, which enable advertisers to reserve the first six-second non-skip Commercial or first Sponsored AR Lens that a Snapchat user sees.
First Story has been a highly requested feature from advertising partners and w


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