Image Credit: Sna
Snap has unveiled a 33 per cent increase in visitors to the second edition of its Snap AR Ramadan Mall, showing the demand for immersive retail experiences across the region.
This years activation, collaborated with leading brands such as American Eagle, Ounass and Faces, reaching more than 12 million shoppers throughout the holy month.
The platform achieved an average play time of over 26.3 seconds and succeeded in creating a deeper connection between brands and consumers that resulted in 2.1 times the return on ad spend.
The Snap AR Ramadan Mall launched last year as a unique shopping experi
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