MDLBEAST, Saudi Arabia-based music entertainment company, has appointed Jummar Public Relations and Communications as its communications and PR consultant.
Under the agreement, Jummar will provide strategic communications planning and PR services to MDLBEAST in Saudi Arabia.
The music entertainment company introduces local, regional, and international talent through innovative live entertainment experiences to regional audiences, including top artists and singers from around the world.
It is also home to the Saudi Arabian music festival Soundstorm as well as the three-day annual music conference XP Futures.
Jummar PR & Communication is a Saudi public relation consultancy firm headquartered in Riyadh. It was founded in 2021 and specialises in providing corporate communications, PR, content creation, and media engagement strategies and solutions.
With its in-depth understanding and knowledge of the social, cultural, and economic context in Saudi Arabia, Jummar provides its capabilities across several sectors, such as finance, real estate, aviation, education, media, energy, sustainability, e-commerce, entertainment, and artificial intelligence.