Kate Bird, global vice-president of consumer revenue at Condé Nast, has been appointed Snap’s senior director of marketing for EMEA.
Bird will begin her role at Snap on 19 June, when she will become responsible for leading Snap’s EMEA marketing team.
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According to Snap, she will front the brand’s plans to “inspire and educate” advertisers, agencies and small businesses about the platform’s augmented reality (AR) formats, which currently are accessed by 750 million monthly active users.
Bird will report to Doug Frisbie, global vice-president of global business marketing.
Ronan Harris, president of EMEA at Snap, said: “We are thrilled to welcome Kate to Snap. She has incredible experience and is known throughout the industry for delivering impactful marketing that drives real results. Crucially, she’s also known for embodying Snap’s values of being kind, smart and creative.”
Prior to working at Condé Nast, Bird was chief marketing officer and general manager for The Sun for roughly three years. During this time, she received a commendation from Scotland Yard for her contribution to the “Run, hide, tell” campaign in 2017.
She has also held various marketing roles at News UK, The Times and The Wall Street Journal.
Bird is the second senior appointment to the company’s EMEA leadership team this month, after Snap announced that Valentina Culatti will front the EMEA creative strategy and production team and focus on further developing the brand’s AR-based formats.
Culatti will leave her post at Meta next month, where she currently serves as the social media giant’s director of creative strategy for northern Europe.
Bird also joins shortly after Snap has introduced a series of advertising solutions to its roster following a fall in Q1 earnings, including non-skippable video ads and partnerships with major upcoming sporting events (including the Fifa Women’s World Cup and the 2024 Paris Olympics).