From left, Danny Bates, CEO of STARZPLAY, and Khalid Alkhudair, CEO of SMC.
SMC (Saudi Media Company) has signed a strategic multi-year collaboration with Starzplay to monetise its premium sports and original content regionally.
Under this agreement, SMC will utilise its extensive commercial network, particularly in the rapidly growing Saudi market, to secure sponsorship and advertising packages for a diverse array of rights, including UFC, Serie A, Rugby, and forthcoming Starzplay originals.
Commenting on the partnership, the Chief Executive Officer of SMC Mr Khalid Alkhudair said, “Starzplay has a variety of gl
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