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SMC announces Amplify Forum for advertising industry

The two-day event will serve as a hub for leaders, innovators, and experts across advertising, marketing, and adjacent industries.

Amplify Forum
The 2025 Amplify forum will feature three distinct elements: a conference, exhibitions, and workshops.

Saudi Media Company (SMC) has officially announced Amplify Forum 2025, which will take place at the Fairmont Riyadh from January 13–14. The two-day event will serve as a hub for leaders, innovators, and experts across advertising, marketing, and adjacent industries to explore transformative trends and opportunities shaping the future of the sector.

Positioned as a multidisciplinary platform, Amplify Forum 2025 will unite players from diverse sectors, including media, sports, digital, entertainment, and talent management, under one roof to foster cross-industry collaboration and innovation.

The forum will feature three distinct elements: a conference, exhibitions, and workshops.

The conference will host a stellar line-up of influential speakers and thought leaders, offering insights into key topics such as growth, sustainability, and the rapidly evolving advertising landscape. Confirmed speakers include Athanas Jamo, Chief Client Director at Ipsos; Fahad Hamidaddeen, CEO of the Saudi Tourism Authority; Omar Batayyah, Head of Marketing at SAB; Musaad Aldossary, Co-founder and Chairman of Team Falcons; Mazroua Almazroua, CMO of KAFD; Ahmad Arafa, CMO of the General Entertainment Authority (GEA); and Khalid Tash, CMO of Saudi Airlines.

Alongside the conference, attendees will be able to engage with exhibitions from companies, offering a closer look at solutions and innovations that will support the industry.

The workshops are designed to provide hands-on learning experiences, equipping professionals, including junior and fresh professionals, with actionable insights to enhance creativity and adaptability in the fast-paced advertising and marketing landscape.

Amplify Forum 2025 is in line with Saudi Media Company’s commitment to building global platforms that keep pace with rapid advancements in the industry.

According to the company, by fostering a space for knowledge-sharing, networking, and idea exchange, the forum aims to propel the advertising and marketing ecosystem in Saudi Arabia and beyond to new heights.