Lynn Al Khatib, Vice President of Communications at Chalhoub Group.“If skills are the product, reputation is the packaging.”
That line from The Brand Book still lands because it captures today’s reality: we have always had reputations, but social media has turbo-charged their reach. A single post can now traverse continents before coffee.
For executives, that’s exhilarating – and terrifying. One insight-rich update can attract talent, reassure investors and move share price; one tone-deaf humble-brag can torch a decade of equity.
LinkedIn reports CEO content is up more than 20 per cent year-on-year and earns quadruple the engagement of the average post. The microphone is powerful – use it wisely.
Numbers don’t lie. Eighty-two per cent
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