Nizami discusses plans for a new Chrome approach. Image sourced from Pexel.com
After years of uncertainty, Google has decided to keep third-party cookies after all.
More than four years after announcing that it would deprecate third-party cookies within its globally dominant Chrome web browser, Google reversed that commitment and is instead taking steps to give users more control over whether they are tracked by advertisers.
Since the early days of the internet, third-party cookies have been central for digital marketers to understand user behavior and preferences through data they didn’t collect themselves. These trac
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