Sharaf DG and Microsoft has launched the Co-Blocks Innovation Showcase activation at City Centre Zahia and City Centre Deira to redefine how people experience technology in everyday life.
Showcasing Microsoft Copilot+, the activation invited visitors to explore AI through curiosity, creativity, and collaboration – turning innovation into an experience everyone could play, learn, and share.
Children rolled oversized dice, parents cheered from the sidelines, and curious onlookers gathered to experience the Co-Blocks game board. Creative agency Promocell designed and executed the activation.
“Co-Blocks is a celebration of how technology can be discovered – not through manuals or pr
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