Advertising Featured Opinion

posted on Feb. 25, 2025 at 11:30 amFeb 24, 2025

Shaping the future of advertising: from conventional to smart digital

posted on Feb. 25, 2025 at 11:30 amFeb 24, 2025

JGroup's Imad Jomaa says brands that will define the future of advertising will be those that leverage the full potential of AI, big data, and automation to create immersive, intelligent, and hyper-personalised experiences.

Imad Jomaa, CEO and Founder, JGroup talks about the future of advertising

Imad Jomaa, CEO and Founder, JGroup

The advertising landscape is undergoing a transformative shift, moving away from traditional models towards a hyper-digital, AI-driven future. In the MENA region, where companies have access to vast consumer data, the next frontier for businesses is not simply about being present online, but about crafting personalised advertising experiences that truly resonate with customers.

In this post-digital era, advertisers are expected to harness the full potential of advanced technologies, particularly artificial intelligence (AI), to stay relevant and competitive.

The era of standard programmatic ads are waning. Today’s sophisticated clients demand more — real-time interactions and hyper-personalised

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Tags:Advertising AI Artificial Intelligence Automation Big Data consumer behaviours conversion rates customisation Engagement hyper-digital Hyper-personalisation Imad Jomaa JGROUP.optimisation personalisation predictive analytics real-time interactions traditional ad buying

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.