Serviceplan Middle East has partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Dejavu to create One Summer Isn’t Enough
The campaign has launched across 12 markets under the Experience Abu Dhabi destination brand, with a series of light-hearted films that showcase Abu Dhabi as the best place to experience summer.
A roster of exciting films has been produced by Dejavu and showcase the vast array of summer activities in Abu Dhabi,
The first phase saw the launch of a global campaign as well as films across various international markets, including China, India, Europe, and the GCC.
The second brought in A-list celebrities as destination ambassa
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