Saudi Arabia’s AlNassr Women’s Football Team officially names Sephora Middle East as its exclusive beauty sponsor.
More than a sponsorship, this partnership aims to be a bold statement of empowerment. The sponsorship aims to position Sephora as a brand that stands with the trailblazing women shaping the future of sport in Saudi Arabia, amplifying their voices and celebrating their strength on and off the field.
“Sephora is proud to be the exclusive beauty sponsor of the AlNassr Women’s Football Team,” said Hasmik Panossian, Managing Director of Sephora Middle East.
“This partnership reflects Sephora’s deep commitment to championing strength, confidence, and women empowerment,” she said. “It aligns with Saudi Arabia’s broader vision to empower and elevate women across all fields – including sport”
The AlNassr Women’s Football Team has had a dominant presence in the Saudi Women’s Premier League, The team embodies ambition and resilience – qualities that mirror Sephora’s values and reflect what the brand stands for and champions.
Therefore, the partnership aims to underscore Sephora’s commitment to empowering communities through self-expression, inclusivity, and authenticity.
The sponsorship also aims to position Sephora as a brand that is dedicated to supporting communities where women can thrive and their talents can shine. In this case, that translates to backing women on the pitch, in their daily lives, and within their communities.
To Sephora, AlNassr players embody resilience, creativity, and ambition – the very spirit the beauty brand and retailer seeks to celebrate.
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“We are incredibly proud to partner with Sephora, one of the world’s leading prestige beauty retail brands, as the sponsor of our women’s team,” said José Semedo, CEO, AlNassr Club Company.
“This is more than a sponsorship; it’s a strategic brand partnership that we aim to elevate globally — from Riyadh to the world,” Semedo added.
Furthermore, the partnership aims to extend Sephora’s long-standing brand positioning as a champion of voices across the GCC.
The brand says its campaigns such as ‘We Belong to Something Beautiful’ and ‘Redefine Beauty’ uplift women who inspire and pave the way for others. Therefore, the sponsorship reflects a broader movement across the Kingdom – one where women’s contributions, in sport and beyond, are a source of inspiration for all.
Finally, alongside AlNassr Women’s Football team, Sephora aims to proudly amplify a message of empowerment and inclusivity, reaffirming that when women are supported in all spaces, we all truly belong to something beautiful.
“Together, we’re celebrating resilience, progress, and a future defined by unstoppable female ambition,” Panossian concludes.
