Leadership from Publicis Groupe Middle East and Chain Reaction. Publicis Groupe Middle East has acquired Chain Reaction in a strategic move to reinforce its performance marketing, content, and experience design leadership and capabilities.
Acquiring the independent digital marketing agency aims to strengthen Publicis Groupe Middle East’s position in the UAE and Saudi Arabia.
The move also aims to expand Publicis’ ability to deliver agile, data-driven solutions for businesses of all sizes, from ambitious SMEs to leading multinational brands in the region.
“This acquisition is a significant step in our ongoing transformation and growth strategy,” said Bassel Kakish, Chief Executive Officer, Publicis Groupe Middle East & Turkey.
“The integration of
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