Seedtag has rolled out its latest product innovation – AI Intention Models – aimed at helping advertisers more effectively reach high-intent audiences across the open web, without relying on personal data. This new development enhances Seedtag’s contextual AI engine, Liz, with real-time intent recognition to bridge the gap between casual browsing and purchase readiness.
Rather than relying solely on keyword or category-based targeting, the AI Intention Models analyse sentiment, content depth and engagement signals, and differentiate between mid-intent and high-intent to determine the likelihood of a user taking action and For example, a user reading a general article on about the
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