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Shantelle Nagarajan

posted on Jun. 23, 2025 at 12:13 pm

Search Max: Google’s AI-driven future of search advertising

Shantelle Nagarajan

posted on Jun. 23, 2025 at 12:13 pm

Industry leaders evaluate the capabilities, limitations and optimal implementation of Google’s Search Max, as part of ongoing efforts to navigate an increasingly automated advertising landscape.

Search Max

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Search Max represents Google’s latest innovation in search advertising, blending the capabilities of Performance Max, Dynamic Search Ads and broad match keywords into a single automated campaign type.
Currently in closed beta, this new solution promises to reshape how advertisers approach search campaigns through advanced automation and machine learning.
This comprehensive analysis explores Search Max’s key features, evaluates its potential benefits and drawbacks and offers strategic guidance for advertisers preparing to adopt this new campaign type.

Key features of Search Max
Search Max introduces two core technological components that fundamentally alter traditional search campaign manage

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Tags:AdsMaiora baraka Broad Match Dynamic Search Ads Fredrik Andersson Google Hani Hatoum Ipsos Lee M.Miles McNair Nasser Oudjidane Omar Zahriyeh Performance Max Pitchup.com Polestar Publicis Media Rafay Qureshi Search Max Silvia Trapasso Tapper

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.