Search marketing, one of the most successful digital marketing techniques using paid and unpaid ways, is a dynamic skill and it is continuously evolving with newer features being introduced every now and then. Marketing managers must be aware of all the upcoming updates and techniques so that they can stay ahead of their competitors.
Here are some of the top search marketing trends that marketing agencies are looking out for in 2021.
Automation and AI
AI is pretty much the future of everything and when it comes to marketing. Many brands have already incorporated AI and the results have been fantastic. So good that it can safely be said that AI was made to lead digital marketing.
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