Virgin Mobile UAE has selected independent creative shop, Science & Sunshine, to handle creative duties for the digital mobile service following a competitive pitch involving several agencies.
The Virgin Mobile business is a significant win for Science & Sunshine, which turns four in April 2020. The agency will be responsible for accelerating the growth of the brand in the UAE with fresh thinking across their communication channels.
Commenting on the appointment, Antonia Ellis, Marketing Director at Virgin Mobile UAE said: “The Virgin brand has always been known for being a challenger. For being bold, fun and cheeky; not only in their product offering, but in their campaigns, creatives and communications. We believe that Science & Sunshine is the perfect creative partner to help us in continuing to bring our brand to life and producing impactful campaigns.”
Nadine Ghossoub, Science & Sunshine CEO, said: “Virgin is one of the world’s great brands and we are proud to be partnering with Virgin Mobile in the UAE. This is an exciting win for the agency and we’re looking forward to delivering some breakthrough creative work that helps them achieve their ambitious growth plan.”