Vibha Thusu, Industrial Automation (IA) e-commerce Programme Leader – Marketing and Communications, Schneider ElectricSchneider Electric has appointed Vibha Thusu as the Industrial Automation (IA) e-commerce Programme Leader – Marketing and Communications.
With more than 20 years of experience in strategic communications, brand management and global marketing, Thusu will now drive strategic communications and growth initiatives for IA e-commerce.
A Schneider Electric veteran of 16 years, Thusu led global marketing, communications and e-commerce for Himel under the Schneider Electric umbrella for the past five years. In this role, she played a key role in shaping brand positioning and market expansion.
Now, in her new capacity, Thusu will oversee internal communications for the IA – Distribution and E-commerce line of business (LOB), ensuring cohesive engagement and animation across teams, stakeholders and internal communities.
Throughout her career, she has held marcom roles spanning across the Middle East and Africa (MEA), South East Asia (SEA), Greater India, Central and Eastern Europe (CEE) and Commonwealth of Independent States (CIS) regions.
With expertise in strategic communications, field marketing, corporate communications, retail marketing, digital marketing and e-commerce, Thusu is known for her ability to leverage omnichannel strategies, enhance customer experiences and build scalable marketing ecosystems to drive business growth.
Beyond corporate leadership, she is a member of the CMO Council Network and a recognised speaker and panelist on diversity and inclusion, purpose-driven marketing, MarTech and engagement strategies.
She is also passionate about developing future-ready marketing teams and leading communications for change management and transformation projects.
