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Anup Oommen
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Saudi’s Salam signs deal with Publicis to elevate CX through digital services

Anup Oommen
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Publicis Groupe Middle East, which already manages Salam’s creative communications, will now expand its role by integrating the services of Digitas, its marketing transformation agency.

From left, Bassel Kakish, CEO of Publicis Groupe Middle East and Turkey, and Eng. Ahmed Al Anqari, CEO of Salam.

Salam, a telecommunications and information technology company in Saudi Arabia, has signed a partnership agreement with Publicis Groupe Middle East to elevate customer experiences through innovative digital solutions, aligning with Salam’s long-term vision of becoming a leader in integrated digital services.

The agreement was officially signed during a ceremony by Eng. Ahmed Al Anqari, CEO of Salam, and Bassel Kakish, CEO of Publicis Groupe Middle East and Turkey, underscoring the commitment of both com


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Tags:Bassel KakishCompetitionCustomer Experiencedigital experience platformDigital TransformationDigitasDigitas Middle EastDXPEng. Ahmed Al Anqarimarketingmarketing transformationoperational costsOptimizelyPublicis GroupePublicis Groupe Middle EastSalamVision 2030Wasim Akily
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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