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Saudi’s Salam signs deal with Publicis to elevate CX through digital services

Publicis Groupe Middle East, which already manages Salam’s creative communications, will now expand its role by integrating the services of Digitas, its marketing transformation agency.

From left, Bassel Kakish, CEO of Publicis Groupe Middle East and Turkey, and Eng. Ahmed Al Anqari, CEO of Salam.

Salam, a telecommunications and information technology company in Saudi Arabia, has signed a partnership agreement with Publicis Groupe Middle East to elevate customer experiences through innovative digital solutions, aligning with Salam’s long-term vision of becoming a leader in integrated digital services.

The agreement was officially signed during a ceremony by Eng. Ahmed Al Anqari, CEO of Salam, and Bassel Kakish, CEO of Publicis Groupe Middle East and Turkey, underscoring the commitment of both com


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