Mpire Group, a Saudi-based holding company with over 20 years of industry experience, has announced its acquisition of Arena13 Agency.
The move comes as the creative marketing agency’s strategy and work seamlessly aligns with Mpire’s vision to deliver bold creative solutions to its clients.
“Our acquisition of Arena13 is a testament to Mpire’s commitment to innovation and growth,” said Sultan Al-Turki, Chief Executive Officer and Partner of Mpire Group. “We’re investing in fresh strategies and tools that elevate our clients’ success.”
The integration of Arena13 and Mpire Group hopes to bring together diverse expertise and creative capabilities in an effort to expand their collective offerings. The combined team claims it will now provide offer clients support by combining creativity, strategy, technology and execution.
This collaboration aims to streamline access to a comprehensive suite of marketing solutions tailored to meet client-specific needs.
“With us and Arena13 joining forces, we’re pushing the boundaries of what’s possible in marketing,” said Alaa Sharbatly, Chief Business Officer and Partner of Mpire Group. “This integration represents our commitment to providing unparalleled services that empower brands to thrive in today’s landscape.”
The merger is also motivated by a strong commitment to the Kingdom’s Vision 2030 plans. “We are here to support the growth of local businesses and align our efforts with the country’s ambitious vision for a sustainable future,” said Mohsen Rashad, Chief Creative Officer and Founder of Arena13.
Salma Alwan, General Manager of Mpire Group and Arena13 Agency, echoes this sentiment and explains that Arena13’s success stems from its focus on its clients and its teams.
“As we align with Saudi Arabia’s Vision 2030, our mission remains as clear as ever: to help our clients achieve their utmost while supporting the individuals who make it all possible,” Alwan said.
Under its new ownership, Arena13 plans on breaking ground on a series of client-focused initiatives and campaigns for the year ahead.
