MBC Media Solutions (MMS), the in-house commercial advertising and sales unit of MBC GROUP – the largest and leading media company in the Middle East and North Africa (MENA) – has been appointed the exclusive advertising representative for the brand-new Saudi Sports Company (SSC) network of TV and digital channels.
SSC is set to air the Kingdom of Saudi Arabia’s top sporting competitions for the 2021/22 season, including the Prince Mohammad bin Salman Pro League, the King Cup and the Saudi Super Cup.
SSC will also broadcast regional/international tournaments, such as the AFC Asian Cup, the primary association football competition featuring national teams of the Asian Football Confed
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