As a person working in the Saudi agencies ecosystem for the last 12 years, I’ve had the pleasure of working with many decision-makers across government and private sectors. Whenever a new concept or idea is suggested, we always hear the same thing: “Can we make a video?” Regardless of where this content will go (Twitter, Instagram, LinkedIn, etc.) clients always believe a video will score much better with social media consumers, no matter what the nature of the content is.
However, we have seen a lot of interesting changes in the behaviour of social media consumers in Saudi Arabia across 2020/2021. People are paying more attention to static informative posts. Consumers are hungry fo
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