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Saudi Focus: The apple of the Saudi eye – by Hashtag’s Nada Alarifi

Hashtag’s Nada Alarifi looks at Snapchat and TikTok as the Kingdom’s preferred social media platforms

By Nada Alarifi, social media manager, Hashtag
Internet penetration in Saudi Arabia is high, and Saudis are among the most social-media-savvy nations in the world. With millions of users on social media platforms, Saudis are increasingly using the networks to communicate and share content. It is no surprise that Saudi Snapchat and TikTok usage is on the rise.

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Behind the Saudi social media popularity
The largest factor driving the popularity of social media in


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