By Sana Fatani, planning director, Horizon FCB Saudi Arabia
For years, the advertising, communications, and marketing sectors were primarily dominated by non-Saudis. Today, the pendulum has shifted and opportunities for Saudi nationals are more abundant than any other time to date. The question is, are nationals ready for it?
Are you ready for Ramadan? Join us at our Ramadan breakfast briefing to find out how old and new technologies and media are helping brands engage and interact better during the Holy Month.
On April 26, 2016, Crown Prince Mohammed Bin Salman announced a vision that transformed the country. We are 14 years into the economic strateg
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