Saudi Arabia’s presence at the 2025 Clio Music Awards was marked by significant wins across multiple categories, reflecting the country’s growing influence in music-driven advertising and branding. It was the only country within the region Billboard Arabia and the General Entertainment Authority (GEA) secured top honours, with projects that showcased innovative uses of music in storytelling and marketing.
Recognising creativity at the intersection of music and branding, the Clio Music Awards celebrate work that shapes pop culture, redefines artist promotion, and sets new benchmarks in music marketing and advertising.
Billboard Arabia and SRMG Labs took home multiple awards for ‘Sounds of the Land,’ earning two Grand Clio Music Awards for ‘Use of Artists, Talent, & Influencers’ and ‘Packaging.’ The project, which highlighted regional musical heritage, was recognised for its creative approach to fusing culture with branding.
At the heart of ‘Sounds of the Land’ was an innovative use of topographic data from five locations in the region, transforming natural landscapes into unique soundscapes. Artists and music producers were then invited to reinterpret these sounds, creating one-minute tracks inspired by each location.
In addition to the Grand Clios, ‘Sounds of the Land’ won four Gold awards in categories such as Use of Artists, Talent, & Influencers, Data Visualisation, Direct Marketing and Innovation. The creative conceptualiser of the campaign, SRMG Labs was also awarded In-House Agency of the Year at the awards.
BigTime Creative Shop’s collaboration with the General Entertainment Authority resulted in three Silver Clio Music Awards, all in the ‘Use of Music in Film/Video Advertising’ category for campaigns ‘Knockout Chaos’ and ‘Everything or Nothing’ that used music to enhance their storytelling and impact.
Meanwhile, Droga5 New York’s work on the film ‘Rumble’ for General Entertainment Authority secured a Gold Clio also in the ‘Use of Music in Film/Video Advertising’ category.
The strong performance at the 2025 edition of the Clio Music Awards highlights Saudi Arabia’s advancing creative landscape and its increasing presence in global advertising and branded content.
