Samsung has revealed its ‘Creativity Cannot be Crushed’ ad in response to Apple’s recent ad.
The spot emphasises a key message: creativity is innate and cannot be stifled by technology. It aims to resonate with Samsung’s commitment to helping individuals to unleash their creativity with their innovative products.
Agency BBH USA and filmmaker Zen Pace quickly pulled the spot together following Apple’s stumble last week.
Olga Suvorova, VP of mobile experience marketing, Samsung Electronics America, said: “Championing creativity is at the core of our brand – from building innovative consumer experiences that open
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