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posted on Nov. 29, 2024 at 12:09 pmNov 29, 2024

Sadia steps into gamer marketing with ‘science of snacking’ campaign

posted on Nov. 29, 2024 at 12:09 pmNov 29, 2024

Power League Gaming, Sadia and Impact BBDO have collaborated to present Sadia's Broasted air-fryer ready chicken as an ideal snack for gamers through a campaign that also features a Sadia Snacking Cup tournament.

Power League Gaming (PLG), a full-service gaming and esports agency, has partnered with Sadia and Impact BBDO to introduce Sadia’s ‘Broasted’ product line as the perfect snack for gamers, targeting young players across Saudi Arabia, the UAE and the rest of GCC.
Launching with an engaging digital commercial, the campaign delves into the ‘science of snacking’, highlighting how Sadia Broasted’s attributes aid gaming performance.
This marks Sadia’s first foray into gaming as a core marketing pillar, aligning the brand with a community that values energy, convenience and authentic connections. With its crunchy coating, 100 per cent chicken breast, no artificial colours or flavours and air

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Tags:Beatriz Benedetti BRF Broasted esports Gamers gaming GCC Hannes de Beer healthy snacks Impact BBDO Mathew Pickering PLG Power League Gaming Sadia Saudi Arabia science of snacking UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.