Power League Gaming (PLG), a full-service gaming and esports agency, has partnered with Sadia and Impact BBDO to introduce Sadia’s ‘Broasted’ product line as the perfect snack for gamers, targeting young players across Saudi Arabia, the UAE and the rest of GCC.
Launching with an engaging digital commercial, the campaign delves into the ‘science of snacking’, highlighting how Sadia Broasted’s attributes aid gaming performance.
This marks Sadia’s first foray into gaming as a core marketing pillar, aligning the brand with a community that values energy, convenience and authentic connections. With its crunchy coating, 100 per cent chicken breast, no artificial colours or flavours and air
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