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Saadiyat paints culture with iconic brainwaves

Saadiyat's campaign, “Be moved in a thousand ways”, aims to highlight the significance of culture for people from all walks of life.

The up and coming Saadiyat Cultural District has launched its global campaign building its identity ahead of the project completion in 2025.

The Department of Culture and Tourism – Abu Dhabi’s (DCT Abu Dhabi) campaign was created to spread Saadiyat Cultural District’s message that “culture elevates us all”.

The campaign, “Be moved in a thousand ways”, aims to highlight the significance of culture for people from all walks of life.

“It encapsulates the very heart of Saadiyat Cultural District—an ode to diversity and fostering dialogue, designed to resonate deeply with each visitor,” said H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing & Commu


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