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Ruder Finn Atteline expands MENA leadership team with strategic appointments

The Ruder Finn Atteline leadership hires support the agency’s efforts to expedite its regional growth strategy and strengthen its Corporate division, and Automotive, Travel and Tourism, and Sports and Entertainment practices.

From left, clockwise, Srishti Soni, Account Director, Corporate Division; Yara Nimer and Shannon Hynes, Associate Account Directors, Sports & Entertainment Division; Radhika Mehta, Executive Vice President, Growth & Operations; and Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA.From left, clockwise, Srishti Soni, Account Director, Corporate Division; Yara Nimer and Shannon Hynes, Associate Account Directors, Sports & Entertainment Division; Radhika Mehta, Executive Vice President, Growth & Operations; and Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA.

Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, has expanded its leadership team with four senior appointments over the past year.
The leadership hires support the agency’s ongoing efforts to expedite its regional growth strategy across the Middle East and North Africa, while also strengthening its Corporate Division and newly launched Automotive, Travel and Tourism, and Sports and Entertainment practices.
Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, said, “Our evolution as Ruder Finn Atteline isn’t just about a new logo or a refreshed name. It’s about building an agency that reflects the region


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.