Rodrigo Leal Rodrigues has joined Publicis One Touch as its new Executive Creative Director.
Publicis One Touch, integrated within Saatchi & Saatchi and developed in collaboration between Publicis Groupe and Beiersdorf for NIVEA, represents the ‘Power of One’ agency solution.
The agency is dedicated to the next digital transformation and interdisciplinary design for the emerging global markets of Nivea.
In this new role, Rodrigo will be responsible for driving the creative vision and cultural impact of this iconic brand.
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said: “The beauty and skincare industry like most other sectors are embracing the latest techn
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