The Ritz-Carlton has launched a new global brand campaign, shifting its marketing strategy.
The ‘leave better’ campaign represents a multi-million dollar investment and marks a fresh new direction for the hotel brand.
It highlights the change guests undergo through travel across the brand’s hotels and resorts and with the question “How will a stay leave you?”
Ads depict the before-after theme with artful shots of buds blossoming and seasons changing.
It will roll out in several languages across international markets, including the United States, Japan, China, Germany, the UAE and Saudi Arabia through a partnership with the Condé Nast network, tapping into a global audi
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