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posted on Jan. 31, 2025 at 3:15 pmJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

posted on Jan. 31, 2025 at 3:15 pmJan 31, 2025

The campaign, crafted by creative agency ‿and us, showcases the team’s grit, resilience and relentless pursuit of their goals as they continue to break boundaries and inspire a new generation of athletes in the Kingdom.

Rexona, in partnership with the Saudi Arabian Football Federation (SAFF), has unveiled a bold debut campaign, We’re Coming, crafted by creative agency ‿and us, celebrating the unstoppable determination of the Saudi Arabia Women’s National Football Team.

The campaign showcases the team’s grit, resilience and relentless pursuit of their goals as they continue to break boundaries and inspire a new generation of athletes in the Kingdom.

“We’re immensely proud to support the Saudi Women’s National Team on their journey to greatness,” said Karl Nehmeh, Marketing Manager at Rexona.

“This campaign captures their spirit and determination perfectly. At Rexona, we believe

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Tags:‿And Us And Us Fadi Yaish Karl Nehmeh Rexona SAFF Saudi Arabia Women’s National Football Team Saudi Arabian Football Federation Saudi women's football team Unilever We’re Coming

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.