By Abdullah Inayat, co-founder and media relations director at W7Worldwide
Are traditional PR and media relations methods still relevant during and post COVID-19? Or do companies need new communications strategies to help them achieve their objectives in a world largely transformed by the pandemic? In my personal and professional opinion, the answer to these questions should be the primary focus of communications experts everywhere, especially as the global coronavirus outbreak has brought a fundamental change in the ways companies communicate with stakeholders and customers.
COVID-19 has completely transformed the way we conduct business. From communicating with clients over Zoom, or other
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