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posted on Dec. 30, 2024 at 10:16 am

Reflections on 2024: ‘Prioritise quality interactions over vanity metrics’

posted on Dec. 30, 2024 at 10:16 am

Bayut’s Sahar Khan says that the foundation of effective marketing lies in a balanced blend of innovation, measurement and deep audience understanding.

Sahar Khan, Vice President of Marketing, Bayut on the metrics the industry needs to focus on.
As we approach the end of 2024, it’s an opportune moment to reflect on the pivotal learnings and strategies that have defined our marketing journey this year.
At Bayut, our commitment to innovation and excellence has driven us to explore new frontiers in advertising, deepen our understanding of our audience and refine our strategies based on insightful measurements.
Here are some key takeaways that have shaped our path in 2024.

Power of outdoor advertising
In an increasingly digital world, the tangible impact of outdoor advertis

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Tags:2024 2025 adoption Advertising Audience audience motivation Bayut billboards excellence followers impressions innovation lampposts leads Learnings marketing measurement metrics outdoor advertising Reports Sahar Khan sentiment strategies target audience TruBroker TruEstimate

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.