Sahar Khan, Vice President of Marketing, Bayut on the metrics the industry needs to focus on.
As we approach the end of 2024, it’s an opportune moment to reflect on the pivotal learnings and strategies that have defined our marketing journey this year.
At Bayut, our commitment to innovation and excellence has driven us to explore new frontiers in advertising, deepen our understanding of our audience and refine our strategies based on insightful measurements.
Here are some key takeaways that have shaped our path in 2024.
Power of outdoor advertising
In an increasingly digital world, the tangible impact of outdoor advertis
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