Reflecting on an unusual Ramadan – Research on UAE & KSA

Ongoing research, powered by Choueiri Group’s Data Team now examines how the Covid-19 pandemic is impacting the lives of Arabs in the UAE and KSA during the Holy Month of Ramadan.

From the evident shifts in Ramadan activities, to restrained and new spending habits, we also focus on consumer mindsets once the lockdown begins to ease.

Our ongoing research initiative is aimed at supporting regional brands during the current crisis and equipping brand custodians with a better understanding of their audiences.