By Stefanie Cunningham, general manager – E-commerce of Omnicom Media Group MENA’s consultancy OMG Transact
Saudi Arabia is a hot topic for e-commerce growth, with online sales projected to exceed SAR 50 billion by 2025, representing 13 per cent of revenues, up from a 9 per cent penetration today. The Kingdom’s online performance is continuously growing ahead of offline sales, driven by categories that over-index online, such as apparel, electronics and appliances. Saudi Arabia’s e-commerce development, operations and experiences may be lagging behind its UAE neighbour, but its population is more than three and a half times the size, making it the priority focus in the MENA region
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