Have you watched the Stephen Spielberg film, Ready Player One, about a future when the whole world spends much of its time immersed in virtual reality? The producers must have given a lot of thought to how that would work.
In order to get the full VR experience the characters have to wear body suits to track their movements and vibrate when they touch, scrape, bump or interact with the virtual scenery. And they need an omnidirectional treadmill to allow them to run, walk, crawl or otherwise move around in virtual reality without literally bouncing off the walls in real life.
That technology is futuristic stuff.
Except it is already here. And you can see it in action at Accenture’s Innovati
Ready Marketer One: inside Accenture Interactive’s Innovation Centre
At Accenture Interactive’s Innovation Centre in the south of France, Austyn Allison discovers gadgets and future technologies galore are being prepared to help in marketing and other industries
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