By Jalaja Ramanunni
Experience Abu Dhabi has announced actor Ranveer Singh as its official brand ambassador.
The Bollywood actor will share his holiday highlights and invite Indian travellers to enjoy everything that Abu Dhabi has to offer, as per the two-year partnership.
Singh will shine a spotlight on events like IIFA (International Indian Film Academy Awards), the Abu Dhabi Grand Prix and the Abu Dhabi NBA Games and other cultural experiences that will draw in visitors from the Indian subcontinent.
The enthusiasm and passion that Singh brings to the table are expected to inspire travelers to add Abu Dhabi to their summer bucket list, according to Experience Abu Dhabi.
Her Excellency Nouf AlBoushelaibi, Executive Director of the Strategic Marketing and Communication sector at the Department of Culture and Tourism in Abu Dhabi, expressed excitement over the partnership. She said, “We are excited to announce superstar Ranveer Singh as our Abu Dhabi brand ambassador for the Indian market. With his energy and passion for travel, Ranveer embodies the spirit of Abu Dhabi – a destination that offers a diverse range of experiences for everyone to enjoy at their own pace. Through this partnership, we aim to share Ranveer’s love for Abu Dhabi with India and the world, and showcase the destination’s unique and captivating offerings, from its unrivalled family fun to its intangible heritage and culture, stunning nature and adventure, and everything in between. We look forward to an exciting two-year journey with Ranveer, as we continue to create unforgettable experiences for our visitors.”
Department of Culture and Tourism (DCT) Abu Dhabi recently launched the “One Summer Isn’t Enough” campaign, which aims to showcase the diverse range of seasonal experiences available and is aligned with Abu Dhabi’s goal to welcome 24 million visitors by 2023.
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A version of this article first appeared in Campaign India.
