Ramsey Naja is CCO at JWT MENA
It is odd to find, that, in these rapidly changing times, the way the majority of agencies operate has actually changed very little. Yes, I know, I know, digital has changed this, that and the other but, intrinsically, the actual modus operandi remains as stubbornly stuck in its ways as a grouchy old man with a bad attitude. Think about it: for all our posturing and talk about ‘change’, the industry motto seems to be closer to ‘steady on, old chap’ or, worse, ‘if it ain’t broke, don’t fix it.’
The truth is, it is ludicrous to say it is broke, coz it ain’t. It might not be exactly purring along like a beautifully tuned Bentley coupé – inde
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