On Wednesday 23rd March, 2022, Twitter and Campaign Middle East hosted the third of their exclusive four-part Spaces series on @TwitterMktgMENA. Focused on new launches during the Ramadan period, the third episode of #RamadanTalks2022 welcomed Saleh Bdeir, Senior Client Partner at Twitter MENA, Bader Al Hammad, Senior Vice President and Head of Marketing & Brand at Riyad Bank, and Tahaab Rais. Hosted by Austyn Allison, Campaign ME Senior Editor, the session explored the myriad of Twitter solutions placing brands at the centre of Ramadan conversation on Twitter.
Ramadan is a period where consumers, in general, are more open to trying new products and brands compared with other times of the
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